If you’re considering a lightweight alternative to Google Analytics, chances are you’ll quickly ask two pragmatic questions: How much of my reporting can I automate? and How easily can I…
Third-party cookies are fading, browsers are stricter, and consent banners reshape what we can collect. The good news: SEO is still very measurable. You just need to shift from user-level…
You don’t need a data team to get smarter about email. A handful of simple metrics—understood the right way—can tell you whether your messages are reaching people, getting attention, and…
Conversion is the bridge between traffic and revenue. If you bring the right people to the right page with the right offer, they act—buy, subscribe, book a demo, start a…