Switch from Google Analytics to Privacy-First Tools
Step-by-step guides, checklists, and comparisons to help you migrate from GA4 to Plausible, Fathom, and other privacy-compliant alternatives — without losing the data that matters.
Latest Guides
Practical, no-fluff articles on analytics migration, privacy compliance, and cookieless tracking.
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How to Validate Your Analytics Data After Migration
You’ve installed the new tool, removed Google Analytics, and the dashboard shows numbers. But are they the right…
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How to Run Two Analytics Tools in Parallel During Migration
The riskiest moment in any analytics migration is the switch itself. Turn off the old tool, turn on…
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How to Migrate Your Google Tag Manager Container Off GA4
When people talk about leaving Google Analytics, they focus on the analytics script. They forget the layer underneath:…
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Tag and Event Inventory Audit Before an Analytics Migration
Most migration guides tell you to “audit your current setup” and then move on. That’s the vague advice…
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How to Measure Content Marketing ROI Without Google Analytics
Content marketing works. However, proving it works — with actual numbers — remains one of the hardest challenges…
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Analytics for Small Business: What to Track and What to Ignore
Small businesses don’t need enterprise analytics. In fact, most small business owners waste hours each week staring at…
What We Cover
Everything you need to move from Google Analytics to privacy-first alternatives.
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GDPR & Privacy
Navigate EU privacy law, understand DPA enforcement, and set up analytics that don’t need cookie banners.
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Migration Guides
Step-by-step checklists for switching from GA4. Back up data, configure alternatives, and verify everything works.
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Cookieless Tracking
Server-side analytics, UTM tracking, event tracking, and conversion attribution — all without third-party cookies.
Ready to Switch?
Most businesses complete the migration in a single afternoon. Start with our checklist and make the transition on your terms.