Analytics Migration
Privacy-First Analytics Tools
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What You Lose (and Gain) When Leaving Google Analytics
Thinking about leaving Google Analytics? You’re not alone. But before you make the switch, you need an honest picture of…
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Analytics Migration Checklist: What to Do Before You Switch
Before you start, make sure you understand what you lose and gain when leaving Google Analytics. Switching analytics tools isn’t…
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Automation & Data Export in Privacy-First Analytics: Plausible vs. Simple Analytics vs. Fathom
If you’re considering a lightweight alternative to Google Analytics, chances are you’ll quickly ask two pragmatic questions: How much of…
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Email Analytics for Beginners: Opens, Clicks, and Unsubscribes
You don’t need a data team to get smarter about email. A handful of simple metrics—understood the right way—can tell…
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Website Conversion Rate: How to Calculate and What to Do Next
Conversion is the bridge between traffic and revenue. If you bring the right people to the right page with the…







