Switch from Google Analytics to Privacy-First Tools
Step-by-step guides, checklists, and comparisons to help you migrate from GA4 to Plausible, Fathom, and other privacy-compliant alternatives — without losing the data that matters.
Latest Guides
Practical, no-fluff articles on analytics migration, privacy compliance, and cookieless tracking.
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How to Measure Content Marketing ROI Without Google Analytics
Content marketing works. However, proving it works — with actual numbers — remains one of the hardest challenges…
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Analytics for Small Business: What to Track and What to Ignore
Small businesses don’t need enterprise analytics. In fact, most small business owners waste hours each week staring at…
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First-Party Data Strategy: Collect Insights Without Tracking Scripts
Third-party tracking scripts are disappearing. Browsers block them, regulations restrict them, and users actively avoid them. However, the…
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How to Build a Marketing Dashboard Without Google Analytics
Most marketing teams still default to Google Analytics for their dashboards. However, building a marketing dashboard without Google…
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Event Tracking Analytics: What It Is and How to Use It in Cookieless Analytics
Pageviews alone tell you almost nothing about what visitors actually do on your site. They clicked a page…
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A/B Testing Without Cookies: Tools and Methods for 2026
A/B testing has always depended on one thing: showing the same visitor the same variant consistently. For years,…
What We Cover
Everything you need to move from Google Analytics to privacy-first alternatives.
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GDPR & Privacy
Navigate EU privacy law, understand DPA enforcement, and set up analytics that don’t need cookie banners.
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Migration Guides
Step-by-step checklists for switching from GA4. Back up data, configure alternatives, and verify everything works.
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Cookieless Tracking
Server-side analytics, UTM tracking, event tracking, and conversion attribution — all without third-party cookies.
Ready to Switch?
Most businesses complete the migration in a single afternoon. Start with our checklist and make the transition on your terms.